Privacy Policy for Customers of Beckton Flowers

Introduction

This Privacy Policy outlines how Beckton Flowers ("we", "us", or "our") collects, uses, stores, processes, and protects the personal data of all customers who place orders with Beckton Flowers, including residents and businesses in Beckton and the surrounding districts. We are committed to handling your information responsibly, securely, and transparently, in accordance with the UK General Data Protection Regulation (GDPR) and other applicable laws.

What Data We Collect

When you place an order with Beckton Flowers, we collect only the personal information necessary to provide our services. Depending on how you interact with us (online, telephone, or in person), this information may include:

  • Contact Details: Your full name, delivery address, billing address, and contact number.
  • Order Details: Product selection, customisation requests, message or card notes, delivery instructions, and the recipient's information (where you are sending flowers to someone else).
  • Payment Information: Card details (which are processed via a secure payment processor and not stored by Beckton Flowers), payment confirmations, and related transaction information.
  • Correspondence: Any communication you send to us, including complaints, queries, and feedback.

Lawful Basis for Processing

We only process your personal data when we have a valid legal ground to do so under the GDPR. Our lawful bases include:

  • Contract: Processing your data to fulfil your order, deliver flowers, and provide customer service as per our agreement with you.
  • Legal Obligation: Retaining payment and order details for tax and accounting purposes as required by law.
  • Legitimate Interests: Using your data for our legitimate business interests, such as improving our services or preventing fraud, provided these interests do not override your fundamental rights and freedoms.
  • Consent: On rare occasions, we may request your explicit consent to process specific information not covered by the above bases. You may withdraw consent at any time.

How We Use Your Data

Your personal information is used strictly for the following purposes:

  • Processing and fulfilling flower orders and related services
  • Contacting you about your order, including confirmation, delivery updates, and resolving any issues
  • Handling payments and refunds in a secure manner
  • Meeting statutory requirements and responding to lawful requests by authorities
  • Improving our services based on anonymised feedback and reviews

Data Sharing and Processors

We do not sell or rent your personal data to third parties. Your data may only be shared with carefully selected third parties for specific processes necessary to complete your order. These third parties act as data processors under GDPR, and include:

  • Payment Processors: Securely process your credit/debit card transactions on our behalf.
  • Delivery Partners: Logistics providers who deliver flowers to your designated address.
  • IT Service Providers: Companies maintaining our website, databases, and customer management systems.

All data processors are contractually bound to protect your personal data, limit its use solely for the instructed purposes, and adhere to GDPR standards.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including:

  • Order and payment information: retained for up to 7 years to comply with accounting and legal obligations.
  • Customer correspondence: retained for up to 2 years to best respond to queries and ensure quality of service.
  • Recipient information: retained only as long as needed to deliver the service, typically < 30 days post-delivery, unless otherwise required by law.

Once the applicable retention period ends, personal data is securely deleted or anonymised.

Your Rights Under GDPR

You have legal rights in relation to your personal information. These include:

  • Right to Access: You may request a copy of your personal data we hold.
  • Right to Rectification: You have the right to correct any incomplete or inaccurate information.
  • Right to Erasure: You may request that we delete your personal data when it is no longer required, subject to certain exceptions.
  • Right to Restrict Processing: You can request restrictions on how we process your data in certain circumstances.
  • Right to Data Portability: You may request your data in a machine-readable format for transfer to another provider.
  • Right to Object: You may object to our processing of your data where it is based on our legitimate interests.
  • Right to Withdraw Consent: Where processing is based on consent, you may withdraw consent at any time.
  • Right to Complain: You may raise concerns or lodge a complaint with the relevant data protection authority.

Security of Your Data

We employ appropriate technical and organisational security measures to protect your personal data against unauthorised or unlawful processing, accidental loss, destruction, or damage.

These measures include secure payment processing, restricted access to data, encryption of sensitive information, and regular data protection training for staff.

International Data Transfers

We primarily process and store your data within the United Kingdom and the European Economic Area (EEA). Where data is transferred outside the EEA, we ensure adequate safeguards, such as standard contractual clauses, are in place to protect your privacy.

Policy Coverage and Updates

This Privacy Policy applies to all Beckton Flowers customers when placing orders for delivery in Beckton and the surrounding districts. From time to time, we may update this Privacy Policy to reflect changes in our practices or legal requirements. The latest policy will always be available upon request or via our website.

How to Exercise Your Rights

If you wish to exercise your rights, have any questions, or have concerns regarding your personal data, please contact us via our main customer service channels. We are committed to addressing and resolving your requests promptly and transparently.

Conclusion

Protecting your personal information is of utmost importance to Beckton Flowers. We value your trust and are dedicated to safeguarding your data while ensuring a beautiful and seamless flower delivery experience every time you order from us.